Tuesday, April 8, 2008

M-dolla has 4 minutes to impress the US


Madonna is back with a new face, a new sound (Nelly Furtado left a message, she wants it back) and another adopted son, Justin Timberlake. Her new single "4 Minutes" (which should really be credited as Justin Timberlake feat. Madonna) sees M-dolla (I'm not joking, that's her official nickname for this album) suck the blood out of the hippest duo in the business - Timbaland and Justin - in an attempt to be liked by the US again. And it REEKS of desperation.

Once upon a time, Madonna created the trends (I said trends, not the actual genres!). Think back to "Music" in 2000, which bought about a wave of electro-pop from every pop chick under the sun. Well this time, she is jumping ON the bandwagon and she's around 2 years too late. "4 Minutes" isn't a bad track, it's fun, it will go off in the clubs, and the US will love it, but it's neither boundary-pushing nor innovative, which is what Madonna is most known for. Full credit to Justin whose effortless vocal performance saves the track. Unfortunately the same can't be said for Madonna, who offers one of the worst vocal performances of her career. The fact Justin sings more of the song than Madonna does is also a tad worrying.

The music video is great visually - but doesn’t go anywhere. At the start of it, you think there's some sort of storyline emerging, but it disappears without a trace, and all we are left with is Justin and Madonna busting some dance moves? I thought they were meant to save the world?



"4 Minutes" is out in Australia on April 21, facing competition from new singles from Jesse McCarntney, Leona Lewis and Rogue Traders. The single track listing is:
1. "4 Minutes"
2. "4 Minutes" [Bob Sinclar Space Funk Remix]
3. "4 Minutes" [Junkie Xl Remix]

News on album "Hard Candy" coming soon.

No comments: